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Podcast: Leaders Worth Knowing Podcast
Episode: Does women’s football sponsorship work?
Description: Fresh from the Uefa Women’s Euros semi-finals, Rexona/Sure Global Brand Director Emily Heath joins Leaders’ Editorial Director James Emmett to examine whether women’s football sponsorship actually works.Heath shares her on-the-ground thoughts on the atmosphere around this week’s games and describes the mood in host country Switzerland, plus outlines how Unilever-brand Rexona (Sure in the UK) is approaching its Uefa and Fifa sponsorship activations across different markets.She also explains how and when Unilever will measure the success of the Euros - from sentiment to sales...