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Podcast: Commonwealth Club of California Podcast
Episode: Crystal Haryanto on Taylor Swift: An Icon in the Music and Business Worlds
Description: Taylor Swift is world-famous as a singer and cultural icon, even as a political influencer. But as a business leader? Absolutely, says Crystal Haryanto, a Bay Area economic consultant who has created the UC Berkeley course “Artistry, Policy, & Entrepreneurship: Taylor’s Version” and explores these ideas in depth in her new book The Glory of Giving Everything: The Taylor Swift Business Model.
In 2023, Swift became the first billionaire to make her fortune primarily from music. She has revolutionized the music industry and is deeply in touch with her fan base. Haryanto says we can look at Swift’s method...