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Podcast: B2B Vault: The Biz To Biz Podcast
Episode: Visa Trial and Subscription Mandate Explained | Subscriptions, Recurring Billing, and Memberships Get Gut Punched! | B2B Vault | Episode 168
Description: Subscriptions, Recurring billing, and Memberships get a gut punch from the FTC.
The FTC – Federal Trade Commission has proposed a requirement for having a “click to cancel” button available on websites.
Making it as easy to cancel as it was to sign up in the first place.
Visa and MasterCard issued a rule – mandate on this back in 2020 – and went into effect in June 2022.
Here is how it affects businesses:
If you do NOT have a cancellation button on your site – cardholders can charge back up to 3 payments usually – the cardholder...