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Podcast: SEF Backstage Pass
Episode: How to Turn Culture into Content
Description: How did FREEJ — a show that redefined animation in the Arab world and gave a voice to Emirati identity — become one of the region’s most iconic cultural creations?In this episode, Mohammed Saeed Harib, creator of FREEJ, SIRAJ, and director of Rashid & Rajab, shares his journey from sketching characters in university to launching Lammtara, the studio behind the UAE’s first animated series.This episode is a masterclass in storytelling, risk-taking, and staying true to your roots.🎧 This episode was produced in partnership with Poddster.📍 Listen to the full story now