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Podcast: Driven by Data: The Podcast
Episode: S5 | Ep 35 | Data Products: The Key to Value Delivery with Dan Taffler, Group Director of Data & Analytics at Reach Plc
Description: In Episode 35, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Dan Taffler, Group Director of Data & Analytics at Reach Plc, where they discuss Dan's journey in data leadership, and managing Data & Analytics for a group of 120 brands. They also delve into the impact of AI on journalism, and the importance of a product mindset in data initiatives. Dan shares insights on engaging stakeholders, using a 9 box framework for prioritising and measuring value delivery, and navigating the AI hype cycle. He emphasizes the need for cultural shifts within data teams and the rol...