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Podcast: Grassroots Marketing
Episode: The Hemp Industry Under Threat: A Deep Dive into the 2026 Farm Bill
Description: Jamey Grosser, Founder and CEO of Pour Me Bev discusses the profound impact of the proposed 2026 Farm Bill on the hemp industry, highlighting its potential redefinition of hemp to include total THC and a ban on synthesized cannabinoids, which poses an existential threat to the over $8 billion industry. He reveals hidden provisions within the appropriations bill that would further undermine the industry and explains how increasing state-level regulation, while necessary, complicates interstate commerce due to potential federal illegality. Grosser also draws parallels between the historical moonshine industry and the evolving THC beverage market, addressing challenges...