Want to create an interactive transcript for this episode?
Podcast: Music Production and Mixing Tips for Beginner Producers | Inside The Mix
Episode: #205: Why Artists Need Strategy Over Followers in 2025 (feat. Jesse Kirshbaum)
Description: The music industry is shifting fast—are you ready for it? In this episode, Jesse Kirshbaum returns to Inside the Mix to break down how independent artists can build sustainable music careers in 2025. From strategic content creation to authentic brand deals, Jesse shares how “selling in” (not selling out) can help you monetize without compromising your creativity.We dive into why follower count no longer dictates brand value, how artists with smaller audiences can still land partnerships, and what platforms reward consistent over perfect content. Jesse also unpacks the surprising return of physical retail spaces and wh...