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Podcast: Keep Optimising
Episode: SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson
Description: Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching!In this episode, he shares why cleaning up your site might be the smartest SEO move you make this year.Dive in:[05:41] User Experience Over Quick SEO Wins[08:30] Guiding Principles for Google SEO[10:16] SEO Strategies Beyond Ranking[13:55] Streamline Outdated Website Content[19:03] "Obsolete SEO Tactics Ex...