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Podcast: Little Talks
Episode: The sound of your brand: Why audio identity matters in B2B
Description: From catchy podcast intros to snappy TikTok snippets, this week the gang explores why sound design is still a hidden gem in the B2B world. Roop and Sam break down what makes a memorable sonic brand—like a signature melody or audio logo—and explains how these cues can be just as powerful as a company’s visual identity, instantly setting the mood and signaling who you are, sometimes before a single word is spokenThey also discuss a common misconception that "serious" industries—manufacturing, finance, or professional services—don’t need to bother with sound branding. We...