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Podcast: The Freight Coach Podcast
Episode: 1251. #TFCP - Owning Trucks vs. Owning Relationships: A Trucker’s Shift to Freight Sales!
Description: In today’s episode, I’m joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything. We talk about the grind, working to master the over-dimensional niche, building custom trailers, and moving 70+ complex loads a year. Sage also breaks down how he built long-term carrier relationships without using load boards, his transition from independent brokerage to the SPI model, and why freight volume is tied to global trade...