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Podcast: Leaders Worth Knowing Podcast
Episode: How the DP World Tour became sport’s funniest rights holder
Description: Tom Jackson, Group Director, Content at the DP World Tour - once known as the European Tour - joins the podcast to share the organisation’s approach to content creation and in particular its run of viral videos featuring challenges and players.In conversation with Leaders’ Content Director David Cushnan, Jackson explains the critical planning and process required to bring a comprehensive content strategy to life; how his team convinced players to take part; the risk and reward of humour in content; and how the DP World Tour’s approach to branded content has become...