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Podcast: The UK Flooring Podcast
Episode: From Pubs & Horses to Hardwood Empire, a 20 year wild ride
Description: What does it take to run one of Ireland’s most trusted hardwood flooring businesses? In this week’s episode, Sarah speaks with Siobhan Smyth, co-founder of Floorstore Direct, about her path from hospitality to hardwood and how she and her team built a brand rooted in quality, trust, and relentless education. What’s Inside:Siobhan’s journey from working with showjumpers and running a pub to launching a flooring companyHow she developed product knowledge, built trust with customers, and created a high-end showroom experienceThe power of aftercare: why Floorstore Direct offers lifelong maintenance and supportBig lessons f...