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Podcast: Education Marketing Leader with Chris Rapozo
Episode: Using Stories to Market to International Students - A Conversation with Kris Achten
Description: 🎙 New Episode: Using Stories to Market to International Students Guest: Kris Achten, Manager of International Marketing & Recruitment at Karel de Grote University College and Founder of People Like You.We covered a lot in this one, from environmental triggers to user-generated content to a student who went from doubting he could afford college to landing a job at TikTok.Here are the highlights for higher ed marketers:✅ Stop telling stories about your institution. Start telling stories about your students. Especially international ones who are facing a major life transition....