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Podcast: Wine Talks with Paul K.
Episode: Chasing Passions and Building Promise Winery: The Journey of Stephen and Jennifer McPherson
Description: When I was approached by a PR firm to interview the Stephen and Jennifer McPherson, I gladly agreed not knowing a thing. Podcasts guests are not hard to find in the industry...but good podcasts guests...that is a different story. I am about the story. That is what I am pitching in the world of wine; innovation in marketing and packaging are important, but what is that innovation centered on? The story. And here is a story, what started as a promise between spouses, became a reality and one that they, as many life c...