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Podcast: Colorado Business Podcast
Episode: Why The Sponsorship Model Is Broken (& How This Rodeo Is Fixing It) | Jay Dial
Description: Jay Dial's journey from the terrifying, "deafening, blinding" world of professional bull riding to building a Colorado Springs rodeo empire is a powerful lesson in faith, risk, and entrepreneurship. After a moment in the bucking chute that felt like a divine message, he walked away from the sport he loved to answer a different calling: building a business from the ground up.In this episode of the COS Business Podcast, Jay Dial, founder of The Pioneer Rodeo, pulls back the curtain on his incredible story. He reveals the critical flaw he discovered in the traditional event sponsorship model, where...