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Podcast: Recipe for Greatness
Episode: Building a New Beverage Category: CANS | Dominic Rice
Description: Dominic Rice, co-founder and CEO of CANS, is on a mission to build a new category of non-sweet, no-sugar, no-sweetener soft drinks. After 16 years at Red Bull, Dom is applying his beverage industry expertise to create a genuinely healthy alternative that doesn't compromise on taste.The idea came over a steak dinner in Prague, where three friends shared the frustration of living sugar- and sweetener-free and finding their only drink options were water, tea, or coffee.CANS is built on radical simplicity: Alpine spring water, real fruit, and bubbles — simplicity that to...