Want to create an interactive transcript for this episode?
Podcast: Bourbon Pursuit
Episode: Behind The Pursuit: Pursuit University Part 1
Description: Subscribe to Behind The Pursuit: From Bourbon to Brand
Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits brand from the ground up. Both Ryan and Kenny share a connection with Herb, and not long ago he invited Kenny to guest lecture for his class. The session covered a series of insightful questions about the industry, but unfortunately, it wasn’t recorded. In this two-part episode, we revisit those questions and the conversations they sparked from the in...