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Podcast: BRANDED
Episode: Did They PLAN the Backlash?
Description: Distraction Marketing: Sex, Scandal, and Sydney SweeneyAmerican Eagle’s ad with Sydney Sweeney sent their stock flying, their mentions surging, and the internet into meltdown. But was the controversy part of the plan? In this episode, we break down how brands are using distraction and deliberate outrage to win the attention economy. From Gwyneth Paltrow being hired as crisis cover after a Kiss Cam catastrophe, to Donald Trump’s strategic smoke bombs to bury headlines he doesn’t like, we explore how controversy converts—and when it backfires. Plus, a surprising look at how AI a...