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Podcast: In-depth News Features | NHK WORLD-JAPAN News
Episode: No cost too high as China’s maternity market swaps tradition for luxury
Description: China spent decades struggling to contain explosive population growth, but now it’s grappling with the opposite. The combination of a fast-aging society and a record low birth rate have resulted in two successive years of population decline. Even so, the market for maternity goods and services is flourishing, fueled by perceptions around parenting and the expanding affluence of the middle and upper classes.