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Podcast: How She Does It
Episode: Ep 53: In-Demand Fashion Model and CEO: Pritika Swarup’s Busy Life
Description: At 16, Pritika Swarup was planning to go into medicine. Then, on a family trip to Disney World, a modeling scout changed the course of her life. What followed was a whirlwind career walking runways, starring in global campaigns for Fenty Beauty, Ralph Lauren, and Athleta, and building an Instagram following of 1.2 million. But even as her career soared, Pritika stayed focused on school, graduating from Columbia University with a degree in financial economics.
Now, she’s the founder and CEO of Prakti Beauty, a line of Ayurvedic-inspired skincare products grounded in the wellness traditions of her Indian he...