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Podcast: The Wealthy Entrepreneur
Episode: How Smart Businesses Build Authority Online: SEO Insights from Yoast’s Carolyn Shelby
Description: Today, Bob Gauvreau sits down with Carolyn Shelby, Director of Search at Yoast, to unpack what business owners often get wrong about SEO. Carolyn explains why SEO isn’t an afterthought — it’s a foundational piece of your online strategy that directly impacts visibility and conversions. The conversation dives into how AI is quietly reshaping Google Search, and why clear attribution in marketing is becoming a thing of the past. Carolyn challenges common design practices, like hiding content behind tabs, and shares how they may be hurting rankings more than helping. Listeners will learn how to bui...