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Podcast: The Programmatic Digest
Episode: 52. Can CTV and OTT Be Considered As A Performance Channel
Description: This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to...