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Podcast: Business Is Boring
Episode: From Aotearoa to the world: how Wai MÄnuka is going global
Description: What started as a conversation between three friends in WhakatÄne became a new category in drinks - a premium sparkling MÄnuka honey beverage rooted in kaupapa MÄori.
In this episode, Joseph Harawira shares the Wai MÄnuka journey - from army discipline and sports high performance to launching at the Americaās Cup and landing the brand in New York. We talk about staying true to cultural values, sharing the story of Aotearoa, and building a business thatās as ambitious as it is grounded. Learn more about your ad choices...