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Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy)
Description: Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhat would happen if Marketing stopped acting like a request factory and stepped up as the hub of revenue, enablement and strategy? In this episode of Move the Needle, Kyle Lacy (CMO at Docebo, ex-Seismic, ExactTarget, Salesforce) breaks down his "CREM" fr...