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Podcast: Keep Optimising
Episode: SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman
Description: Dan Coleman is an eCommerce Wizard.He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston.Dive in:[04:04] eCommerce Journey: From F1 to SEO[08:08] Pre-Internet Search Methods[11:25] Rethinking SEO Strategy[15:42] Evaluating eCommerce Ranking Effectiveness[19:00] Domain Focus & Site Relevance[22:12] Purposeful Blogging for Buyer Decision[25:47] AI's Impact on Product Data...