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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP301: Laying The CRM Foundations For A Connected Future: How Vivobarefoot’s MyVivo Project is Transforming Customer Experience
Description: Subscribe to the Inside Commerce newsletter:https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/Episode summary:Imagine walking into a store, stepping onto a scanner, and instantly unlocking a personalised journey that follows you from the shop floor to your phone and beyond. That’s the reality Vivobarefoot is building with its MyVivo CRM project - a bold step toward a seamless, omnichannel customer experience.The MyVivo experience begins in-store, where customers are invited to take a foot scan. This isn’t just a novelty; it’s the foundation for a tailored relationship. The sc...