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Podcast: The Fitness Marketing Agency Podcast
Episode: State Of The Fitness Industry - Buyer Behaviour In 2025 And Beyond
Description: https://www.instagram.com/charliehorton https://www.instagram.com/fitnessmarketingagency In this solo episode, we're diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we'll unpack what's really happening in the fitness industry—cutting through the noise and emotional reactions to focus on hard facts. You'll learn why gym owners are worrying too much about drastic market changes, what motivates people to buy a gym membership, and why cost isn't the real objection stopping prospects from signing up. Plus, we break down key lessons from January's performance data to...