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Podcast: The Fitness Marketing Agency Podcast
Episode: Scaling Your SGPT Gym
Description: In this episode, we're joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness business, looking at topics such as financial transparency, pricing, sales process and marketing strategy. We reflect on the mistakes and lessons learned within their systems and what they changed to improve their fitness business and brand. Furthermore, we discuss staff structure and organisation as well as Fionns' and...