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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: In a country where alcohol is banned, Pakistan’s top brewery is betting on soft drinks
Description: A pungent fog of malt and yeastiness hangs over Murree Brewery, Pakistan’s biggest and oldest producer of alcoholic drinks.
The company is an outlier in a country where alcohol is outlawed for everyone except non-Muslims, who make up some 9 million people out of 241 million. Pakistan, an Islamic republic, banned booze for Muslims in the 1970s.
But Murree Brewery has strong financials despite the prohibition, thanks to its history, scant competition, and a small, thirsty and predominantly elite consumer base.
But the government exerts significant control over the sale and marketing of alcoholic beverages through red tape and high taxes, pu...