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Podcast: The Podcast by KevinMD
Episode: Why your digital first impression matters more than ever
Description: Health care marketing strategist Sara Meyer discusses her article, "First impressions happen online—not in your exam room." She explains why a physician's online presence is often the deciding factor for potential patients and highlights the common gap between high-quality clinical care and an outdated digital brand. In an increasingly competitive market, patients are comparison-shopping online, making snap judgments based on search rankings, website appearance, and patient reviews. Sara outlines a simple, three-step plan for physicians who feel overwhelmed but want to improve their online footprint: Google your practice to see what patients see, build out a complete Google Bu...