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Podcast: Inner Sircle
Episode: Q4 2020 Strategy Recommendations- Landing Page Architecture and Buyer Behavior Experimentation
Description: On this episode, I talk about my Q4 2020 Strategy Recommendations: Landing Page Architecture and Buyer Behavior Experimentation
What smart brands like Hint Water are doing, is creating an offering that stands out & is easy for consumers to understand and justify. It is priced high enough for a healthy order value, and you can assume at this amount the margins are healthier than a low-ball “please buy” type of mentality. Also, if your intro offer is for a one time use, or something like a pack of 3, 6 or even 8, etc. it is not enough of a quan...