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Podcast: Owner To Owner Podcast
Episode: Michel Hogan brand expert on SME owners using brand as a competitive weapon
Description: @MichelHogan is a #brandexpert and #brandcounsel. In her world #brand is the result of the promises you keep. She advises businesses on the risk to #purpose and #values from making promises you can't keep.For #smallbusinessshe sees brand as a competitive weapon against the big end of town.She came from the design and marketing side of #brand that she is now quite vocally opposed to but this gives her a little bit of an insight for the #brandstuff she talks about now.That industry experience forced her to start asking different questions...