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Podcast: RealTrending
Episode: Craig McClelland on reshaping traditional brokerage models
Description: This week on RealTrending, Tracey Velt talks with Craig McClelland, Chief Strategy Officer at HomeStory and president of LOCAL Realty.
Tracey and Craig talk about the importance of consumer-centric strategies and how industry giants like Zillow and Rocket are reshaping traditional brokerage models. Craig also talks about the role of technology and data in extending the real estate transaction timeline, and the emerging trend of niche and boutique brokerage models.
Here’s a glimpse of what you’ll learn:
The importance of putting consumers first in real estate
How disruptors like Zillo...