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Podcast: Tech Leader Talk
Episode: Finding the right marketing technology for your business – Mike Geller
Description: On today's podcast episode, I'm talking with Mike Geller, who is the Chief Technology Officer at Tegrita, a marketing technology consulting firm. He is also a co-author of the book "CMO to CRO – The revenue takeover by the next generation executive." This book describes how an organizational restructure, combined with effective technology, can exponentially increase a company's revenue.  Mike attended Ryerson University in Toronto and has 15 years of experience with marketing technology. Mike describes himself as a coffee snob, a Trekkie, a husband, and a proud dad to two beautiful children.  "Don...