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Podcast: The Ad Podcast
Episode: Jonathan Kander - Chief Marketing Officer - VALR ENERGY
Description: Jonathan Kander is the Chief Marketing Officer at VALR ENERGY, a nitrogenâinfused energy drink brand rooted in sports, fitness, and functional beverages. In his role, Kander leads VALRâs brand marketing and strategic partnerships, positioning the company in highâimpact arenas including Major League Baseball and mixed martial arts. Under his leadership, VALR became the official energy drink of the Professional Fighters League (PFL) in the U.S., highlighted by branded VIP experiences and athlete-focused storytelling, and later secured a multiâyear partnership with the Pittsburgh Piratesâcomplete with inâstadium activations, a custom âJolly Roger Editionâ flavor, and full integra...