Want to create an interactive transcript for this episode?
Podcast: The Ad Podcast
Episode: Mattia Fosci - CEO - Anonymised
Description: Mattia is a legal and technology expert turned entrepreneur. He is a co-founder and CEO at Anonymised, a tech company that is enhancing privacy and ad effectiveness through ID-less advertising.Excessive reliance on the collection and sharing of consumer data undermines digital advertising because:👉 It reduces the number of consumers that can be reached by advertisers👉 It raises prices for advertisers👉 It places digital publishers at a competitive disadvantage👉 It is affected by the accelerated reduction of identity signals across the industryAnonymised is building an advertising ecosystem that delivers value for brands, publishers a...