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Podcast: The Ad Podcast
Episode: Ian Orekondy - Director of Media, Analytics & Innovation - Method1
Description: Ian Orekondy is the Director of Media, Analytics & Innovation at Method1, where he applies data-driven strategies and behavioral science to optimize media planning and brand impact for clients like PepsiCo, Gap, and Merck . Joining Method1 in early 2024, Ian has nearly two decades of experience across media, analytics, product, and ad-tech leadership roles Before Method1, Ian founded PranifyRx, an AI-powered ad data platform focused on pharmaceutical marketing, and held senior product and leadership positions at AdComplyRx, Good Apple, United Business Media, and Rosetta . He holds a B.S. in Business Administration from SUNY Buffalo and earned an altMBA...