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Podcast: Defence & Security Podcast Network
Episode: CONTESTED GROUND: Inside the information battlespace – how the creative industry supports national security
Description: In this episode of the Contested Ground podcast, Major General (Ret'd) Dr Marcus Thompson and Phil Tarrant are joined by Simon Bergman, CEO of M+C Saatchi World Services, to unpack the evolving landscape of grey zone warfare and the role of creative industries in modern conflict. Drawing on decades of operational and commercial experience, Bergman explores how advertising expertise is being harnessed to support government information operations: crafting narratives, influencing audiences, and shaping perceptions in the contested information environment. Thompson and Bergman discuss the cultural and operational divide between government and industry, and how...