Want to create an interactive transcript for this episode?
Podcast: SEF Backstage Pass
Episode: Starting a Food Brand from Scratch
Description: Dr. Hamad Alawar was pursuing his PhD in engineering when a late-night craving turned into a business idea. What started as a side hustle became High Joint — one of Dubai’s most beloved homegrown burger brands.In this episode, he breaks down what it means to take risks, start scrappy, and grow a brand that stays true to its identity. From flipping burgers to leading a creative food movement — this is a masterclass in bold beginnings.💡 For anyone who’s ever asked, “Can I really start from scratch?” — this one’s for you. Watch the full episode here o...