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Podcast: The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
Episode: What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients
Description: What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients
Curt and Katie chat about common mistakes therapists make when writing their websites and directories — especially using “ideal client” language that may turn away the very clients they want to help. They explore how to write therapist website copy that’s client-centered, inclusive, and more effective for attracting referrals.
Key Takeaways:
Describing ideal clients too rigidly can unintentionally alienate potential referrals
Language should reflect client experiences and therapy process — not just therapist preferences
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