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Podcast: Inner Sircle
Episode: Q4 2021 Strategy Recs: Allocate funds for more TikTok prospecting via paid on the platform
Description: Allocate funds for more TikTok prospecting via paid on the platform
Integrating your paid social planning:
Using multiple platforms to communicate with your target audience is becoming more and more possible, and helps leverage what each platform is best for.
For example,
We are beginning to see more efficient top-funnel spending on emerging platforms like TikTok, with CPC's as low as 1/3 of what we normally see on Facebook and Instagram. This essentially unlocks remarketing audiences of similar sizes at only a fraction of the cost of prospecting on Facebook.
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