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Podcast: CoinDesk Podcast Network
Episode: GEN C: The Art of Crypto Brand Building at Scale
Description: Olivia Santarelli, Gemini’s Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.Olivia Santarelli, Gemini’s Head of Marketing, has been building Gemini's marketing strategy for six years, helping transform the exchange from a small team into a major crypto brand. In this conversation, she breaks down Gemini's approach to marketing, from Guinness World Record-breaking drone shows to their "Revolution Needs Rules" campaign that welcomed regulation when others feared it. Santarelli discusses how Gemini focuses on educating mainstream users through products like thei...