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Podcast: Nudge
Episode: ‘New Coke’ and the marketing blunder of the century
Description: In 1985, Coca-Cola changed its flavour.
You probably know that this was a complete failure.
‘New Coke’ was discontinued after just 79 days.
But you probably don’t know the true reason why New Coke failed.
Many claim it was due to poor market research, but today’s guest on Nudge, leading consumer behaviour expert Philip Graves, disagrees.
Philip says New Coke failed not because the research was poor, but because market research is inherently flawed.
Want to understand the biggest marketing blunder of the century? Listen to today’s Nudge.<...