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Podcast: Ask April Porter Podcast
Episode: 215. Why More Sales Training Won’t Fix Your Struggling Units
Description: What if the real reason your franchisees aren’t hitting their numbers has nothing to do with the sales training you’re providing?In this episode, we break down why more scripts, webinars, and role-play sessions often fail to move the needle — and what you should be focusing on instead. You’ll learn how mindset, subconscious beliefs, and fear of rejection silently sabotage sales performance — and how to overcome these hidden barriers to boost close rates and average unit volume (AUV).You’ll discover:How to spot when “lack o...