Want to create an interactive transcript for this episode?
Podcast: The Content Cocktail Hour
Episode: How to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks
Description: “Most marketers are copying what their competitors are doing without realizing they might be copying the losing version,” says Casey Hill, CMO at DoWhatWorks.In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes back Casey Hill to explore why marketers need to question the default choices they make and how actual A/B test data is reshaping what “best practice” really means. Casey unpacks what thousands of tests reveal about things like social proof, button copy, and AI messaging, and why most marketers are accidentally copying losing strategies from their competitors. They also dig into h...