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Podcast: The Content Cocktail Hour
Episode: Why Connection Beats Conversion in Modern Marketing with Val Riley, Unbounce, Insightly, LeadsRX
Description: βThe best thing we can do as sellers is match the urgency of the person who is reaching out to us.β says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX.ο»ΏIn this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, landing pages, and attribution tools, Val shares how brands can build more meaningful customer experiences by removing friction between form fill and follow-up. She also unpacks what it loo...