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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP302: Confessions of A Customer Intent Expert: Lessons In Experimentation & Why Context In Data Is Everything, With FoundIt! CEO Warren Cowan
Description: Join our LinkedIn newsletter:https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Podcast summary:In this podcast, Warren Cowan and James Gurd delve into the critical importance of understanding the context of data when making ecommerce decisions. They explore how misinterpreting data can lead to compromised decisions, using real-world examples like Elton John's unexpected influence on a test for Matches Fashion. The discussion highlights the necessity of scrutinising test results to ensure reliability and the dangers of relying solely on metrics like revenue per visitor, which can be...