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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Takeaways from 346 Marketing & Sales Books with Douglas Burdett
Description: What recurring themes are found in 346 marketing and sales books?Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales book every week. EVERY WEEK! He then interviews the author for what is typically a lively discussion around key principles or interesting take-aways from the book material.After recording 346 episodes (and counting!), Douglas has noticed some important recurring themes across these books, including:Marketers need to get into the revenue campMarketers and often do themselves a disservice by focusing on the wrong things Understand your customer by talking to them...directlyThe e...