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Podcast: Online Marketing Podcast
Episode: Nugget: Building a Runway That Sets Your Launch Up for Success
Description: As experts, we live with whatever our service is every day.It's nearly a hundred percent of what we're thinking about for our business.But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.So what we need to do is create a runway of awareness.We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can...