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Podcast: DM Radio
Episode: How to Get Noticed by ChatGPT
Description: Google built their trillion-dollar empire on keywords, but text is just a thin layer of abstraction that only ostensibly represents the real world. Video is a much different story! With video, modern algorithms from Gong, Otter, Read and other tools can ascertain a whole host of valuable dimensions: confidence of voice, engagement level, thoughtfulness of questions, clarity of answers. In other words, video is killing the SEO star! Once the mainstay of Internet marketing, Search Engine Optimization is now cratering, especially as ChatGPT and other LLMs provide whole answers to prompts, instead of serving up links. That...